INDUSTRY:
Recycling
Focus
Encourage plastic recycling
YEAR:
2025
EXPERIENCE:
UX/UI design
Read time
5 min
ReGo
The future of recycling.
about.
The beginning of a new era
We set out to make an impact in the recycling industry by addressing key challenges in waste sorting. Through our research, including a workshop and a site visit to Renova recycling, we discovered that plastic is often sorted incorrectly and in far too small amount. That´s why we created ReGo, an app designed to change the way we encourage plastic recycling.
Skip to result
challenge.
How can we change people’s mindset about recycling and make it a consistent habit?
We needed to create a solution that made recycling easier, more accessible, and rewarding, while also motivating people to take consistent action. Our goal was to bridge the gap between awareness and practice, making recycling not only intuitive but also enjoyable.
But before we could design an effective solution, we needed to understand the factors that prevented people from recycling.
Learning: The impact of effective agile teamwork.
key takes.
What were the actual obstacles people faced when it came to recycling?
Through our research, we identified several key obstacles: limited access to sorting stations, lack of space at home, the need for incentives, and a general lack of knowledge about what can and cannot be recycled.
These pain points were crucial to address in our design process.
design.
How could we turn these key insights into actionable designs that truly address users' needs?
As the team split into a smaller group of five, we began brainstorming ideas, using techniques like Crazy-8, and mapping out user flows to better understand the essential features needed. We then moved on to wireframing, which allowed us to visualize the app’s structure and refine the user experience. With this foundation in place, we developed a design system to ensure consistency and accessibility across the app. This system became the backbone of ReGo.
Learning: It takes time to create a design system, but it's a key factor for a consistent, accessible, and scalable design.
Team: Lukas, Tamiko, Frida, Ambjörn, and Nathalie.
result.
So what did we end up with?
ReGo was designed with the user in mind, featuring a seamless and engaging experience. Key features include:
Onboarding: A clear, step-by-step guide to help new users get started easily.
QR Code Scanning: Users earn rewards like cashback, donations, or discounts by scanning QR codes on plastic containers.
Map of Sorting Stations: Find nearby recycling stations and see what can be recycled at each.
Recycling Guide: A helpful resource for users who are unsure of what to sort.
Tips & Tricks: Simple advice to make recycling more efficient.
Sorting Station Reports: Users can report full or inaccessible stations to improve accessibility.
We concluded by showcasing our product at a vernissage held at IUS Innovation, where we received highly positive feedback. Many expressed interest in seeing our vision become a reality.
Through ReGo, we created a comprehensive solution that not only encourages recycling but also makes it easier, more rewarding, and accessible to everyone.
Back to top
